23:39
Shivaram
Akshaya Tritiya or Akshaya Trithiya is one of the most auspicious days for Hindus. In 2012, Akshaya Tritiya date is April 24. It is celebrated on the third day of the bright half of Vaishakha Maas (Vaishakha Shukla Tritiya or Thadiya). Akshaya Tritiya 2012 is even more auspicious as it falls on Rohini Nakshatra (Rohini star) day. As per the Hindu traditions and culture, this festival is considered as the most significant day to perform sacred deeds (Punya Karya). In Sanskrit, the meaning of Akshaya is never diminishing. As the meaning says, on the day of Akshaya Tritiya people never feel the dearth of happiness or bliss. Akshaya Tritiya Muhurat 2012-Best time to buy gold or silver on Akshaya Tritiya 2012
The photo below is a jewellery store on the day of Akshaya Tritiya.
The marketing success:-Any body who has been reading newspapers or hearing the radio, could not have missed the bombarding of the Akshaya Tritiya by the jewellers of the city.
As recently as about 5-7 years ago, the festival of Akshaya Tritiya as a harbinger of prosperity was limited to a few jewellers in the state of Tamil Nadu, where it was a very local festival. Realizing the benefits of such a great business opportunity, the jewellers and World Gold Council, began to market it with all their capabilities behind it.
In just a few years, it has actually transformed the industry , with a significant amount of the annual purchases coming in on that day. This year, Akshaya Tritiya (AT) falls on Tuesday the 24th of April.
What opportunities are there for other categories ?
A recent advertisement for the Nano car , has taken a leaf out of the jewellers, and is offering a special scheme for NANO purchases.
What can other retailers to ride on this wave ?
1. At its simplest, phone up , sms, email your customer base, wishing them a Prosperous Akshaya Tritiya.
2. See if some special offers, ( not just discounts ) can be offered for that one day.
3. Decorate the store in a festival like atmosphere on the 24th April
4. Discuss with the customers, if they are planning to buy gold and diamond jewellery on this day why and with which jeweller ?
5. Do find the time to go and visit a couple of these jewellers on 24th. You would be amazed at the crowds that are at these stores.
6. Get ready to exploit the next years AT, with the inspiration from the jewellers.
Do share your experiences http://www.retailgurukul.com or write to us retailgurukul@gmail.com.
The photo below is a jewellery store on the day of Akshaya Tritiya.
The marketing success:-Any body who has been reading newspapers or hearing the radio, could not have missed the bombarding of the Akshaya Tritiya by the jewellers of the city.
As recently as about 5-7 years ago, the festival of Akshaya Tritiya as a harbinger of prosperity was limited to a few jewellers in the state of Tamil Nadu, where it was a very local festival. Realizing the benefits of such a great business opportunity, the jewellers and World Gold Council, began to market it with all their capabilities behind it.
In just a few years, it has actually transformed the industry , with a significant amount of the annual purchases coming in on that day. This year, Akshaya Tritiya (AT) falls on Tuesday the 24th of April.
What opportunities are there for other categories ?
A recent advertisement for the Nano car , has taken a leaf out of the jewellers, and is offering a special scheme for NANO purchases.
What can other retailers to ride on this wave ?
1. At its simplest, phone up , sms, email your customer base, wishing them a Prosperous Akshaya Tritiya.
2. See if some special offers, ( not just discounts ) can be offered for that one day.
3. Decorate the store in a festival like atmosphere on the 24th April
4. Discuss with the customers, if they are planning to buy gold and diamond jewellery on this day why and with which jeweller ?
5. Do find the time to go and visit a couple of these jewellers on 24th. You would be amazed at the crowds that are at these stores.
6. Get ready to exploit the next years AT, with the inspiration from the jewellers.
Do share your experiences http://www.retailgurukul.com or write to us retailgurukul@gmail.com.
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2 comments:
Good information dear. some interesting stuff about Graceful Fashion Jewellery to share
Jewellers in Panchkula
A great post providing information as regards marketing tips, nice informative post, thank you!
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