22:23
Shivaram
Anniversaries were celebrated for long associations of 10, 25 years ! An Anniversary invitation meant, some old couple was celebrating their Silver (25 years) or Golden Jubilee (50 years ) of marriage. No longer, now companies and even Malls have joined in celebrating their anniversaries.
The Royal Meenakshi Mall @Bangalore invited customers to join in its Anniversary Celebrations, with special offers, parties, music, etc . Guess how old is the Mall. ? All of 1 year . Thought one year meant a Birthday, not an anniversary .
Opportunity:-
The occasion should be converted into a Special Event, to improve the Brand value, Consumer connect, and an overall atmosphere of joy and oneness for the staff at the Mall or Store or Company.
Planning:-1. Form an Core Organizing committee with a Senior person in charge.
2. Negotiate with the many brands for special offer well in advance. With most brands available in many Malls, they are likely to resist making an offer only at one store in the City @ your mall. But advance planning will help them to turn around.
3. A good way to get all brands and consumers interested is a Lottery with lots of prizes, which will generate a lot of incremental walkin.
4. See if the food court can offer something special, like a “themes” across various restaurants. This will generate additional footfalls as well, as regular customers will find this also a reason to come in.
5. Set an objective like a walkin increase of 10 % and announce it to all concerned.
6. Monitor the event carefully, and correct for any short comings along the way.
7. Finally, and this is rarely done after the event, get the group together for a “ Review session on what went right :), what went wrong :( and how to improve it " . Share the results of the objectives.
8. Make it a point to finally invite all the concerned for a special Thank You :) event, and invite all those who have contributed to the success on stage, including the sponsors, support staff. If possible get a VIP for this event. The entire team will remember this and will support your for the next Anniversary, in 365 days time !
The above planning can also be used for a single store ! In fact it is easier to do .
Share your ideas at www.retailgurukul.com
The Royal Meenakshi Mall @Bangalore invited customers to join in its Anniversary Celebrations, with special offers, parties, music, etc . Guess how old is the Mall. ? All of 1 year . Thought one year meant a Birthday, not an anniversary .
Opportunity:-
The occasion should be converted into a Special Event, to improve the Brand value, Consumer connect, and an overall atmosphere of joy and oneness for the staff at the Mall or Store or Company.
Planning:-1. Form an Core Organizing committee with a Senior person in charge.
2. Negotiate with the many brands for special offer well in advance. With most brands available in many Malls, they are likely to resist making an offer only at one store in the City @ your mall. But advance planning will help them to turn around.
3. A good way to get all brands and consumers interested is a Lottery with lots of prizes, which will generate a lot of incremental walkin.
4. See if the food court can offer something special, like a “themes” across various restaurants. This will generate additional footfalls as well, as regular customers will find this also a reason to come in.
5. Set an objective like a walkin increase of 10 % and announce it to all concerned.
6. Monitor the event carefully, and correct for any short comings along the way.
7. Finally, and this is rarely done after the event, get the group together for a “ Review session on what went right :), what went wrong :( and how to improve it " . Share the results of the objectives.
8. Make it a point to finally invite all the concerned for a special Thank You :) event, and invite all those who have contributed to the success on stage, including the sponsors, support staff. If possible get a VIP for this event. The entire team will remember this and will support your for the next Anniversary, in 365 days time !
The above planning can also be used for a single store ! In fact it is easier to do .
Share your ideas at www.retailgurukul.com
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