22:36
Shivaram
Once upon a time, we would go to the tailor first with the cloth, who would take the measurements, then go another day he told us would be ready and find it was not. Go back a few more times, curse your tailor and finally get it .
Now a days, we go to a branded ready made store in a mall, mostly on weekends and that too in the evenings , try out many many dresses and finally select a pant ! Only to find in the trial room, the length of the pant is too long, the ends are not stiched. You dont give it too much thought, you bill it and then you are asked to go to the alteration desk !
Frustration :-
This is where the frustration starts. After a long queue at the billing counter, there is a even longer queue at this alteration desk. And it is already 8 PM and you are in a hurry to go home ! You are now told that it will take one hour or you could come back after a day to collect.
You then feel helpless and since you cannot wait for one hour decide to come back the next week end only to collect.
Opportunity :-
Some brands have sensed this as an opportunity and have started door delivery of the altered pant to your door step, either the office or home address !
Customer Delight :) !
What a convenient way to service the customer.... some thing that could be a frustration has been turned into a delight !
Do you have any such stories to share ?
Do comment below or share with us at 090 360 365 24 or retailgurukul@gmail.com
Now a days, we go to a branded ready made store in a mall, mostly on weekends and that too in the evenings , try out many many dresses and finally select a pant ! Only to find in the trial room, the length of the pant is too long, the ends are not stiched. You dont give it too much thought, you bill it and then you are asked to go to the alteration desk !
Frustration :-
This is where the frustration starts. After a long queue at the billing counter, there is a even longer queue at this alteration desk. And it is already 8 PM and you are in a hurry to go home ! You are now told that it will take one hour or you could come back after a day to collect.
You then feel helpless and since you cannot wait for one hour decide to come back the next week end only to collect.
Opportunity :-
Some brands have sensed this as an opportunity and have started door delivery of the altered pant to your door step, either the office or home address !
Customer Delight :) !
What a convenient way to service the customer.... some thing that could be a frustration has been turned into a delight !
Do you have any such stories to share ?
Do comment below or share with us at 090 360 365 24 or retailgurukul@gmail.com
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