Background :-
We are all customers for a wide variety of products like daily grocery shopping, lifestyle products, consumer products, homes, etc etc. Many of us are regular bloggers on the indiblogger network and other networks as well. Currently we blog what is closest to our hearts and hope that it is of interest to others.
In another world, are the retailers like me representing 1000's of brands who spend their entire lifetime understanding customers like you. Some time successfully, many times failing badly.
Recall the number of times, we have made you happy with your shopping and times we have upset you. We know we should do better. Your happiness is our survival after all.
Give us a chance to correct and improve ourselves... We have Crores of investment to take care .
The opportunity :-
Retailers are always looking for honest, critical feedback on their business to help them improve.
The current methods of understanding customers , doing surveys, focus groups inside 5 star hotels or door to door surveys have their limitations.
For the 1000's of bloggers on the Indi Blogger network, I have an unrefusable offer :-
We are setting up India's first Online /Offline Retail Staff Training Portal called http://www.RetailGurukul.com
Unrefusable Offers :-
We are looking for authors to write on the entire shopping experience from the Customers perspective . What you liked , what you did not, what made you buy, what put you off , what can we do it make it better, make you happy :), how to solve a problem ?
We like authors, customers and anyone interested in providing feedback, suggestions and comments on the way Brands are retailed in India.
You have typically discussed your experience with your friends and family about your experiences, but rarely got in touch with the retailer or the Brand itself. Most often you have gone back to the store if you had a good experience or voted with your feet, if it was bad.
Brands and Retailers are spending enormous amount of time and effort to understand the customers, often with mixed results.
Let us talk ? And make some decent money too.... Nothing is lose any way ! Everything to gain.
Call me Shivaram
90360 365 24.
http://www.retailgurukul.blogspot.com for my blog
1 comments:
Good idea!
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