12:30
Shivaram
In earlier days, the owner would typically sit near the entry/ exit door of a retail store, and would literally know every one of his customers and would know what came in and what went out. He was personally involved in every action .
But as the number of modern retail stores increases across the country, the need to protect the merchandise and other valuables increases significantly. The owner is no longer running the day to day operations, which is left to a employee and his team.
Scenario :-
Unlike in the past, the complexity of the modern retail store, the huge sizes of 1000s of square feet, multiple floors. ( any Relaince or a More Hyper mart ), the chances of theft and pilferage only increases.
The responsibility of detecting this is now a more complex operation as well. Apart from the now common CC TV which is centrally monitored, what is more important is the role of the Security Guards.
Challenges:-
The typical Security Guard in any retail store is often an outsourced resource, and most of them are too young, and not educated to really find a more paying job, even inside the same super market. At the other end are very old security guards, who cannot do any manual work,and hence, the only job they can get is that of a security guard.
A formality at most stores...
How to convert a formality into an asset :-
Frankly, none of the employees care about them. In fact, most employees dont even know the name of the security guard, probably because the guard changes almost every other day. The contract with the security agency is for so many guards and at the lowest rate per person...
Yet, the fact that theft, pilferage continuous and probably increased over a period is often "lost", mainly because they are not personally held accountable. See the wastage on the floor of any super market and you will understand the size of the problem...
Instead, if the Security Agency, the guards are all taken into confidence and made to be part of the store team, the commitment of these simple folk( often from far off villages) will surprise even the most hard nosed store manager.
In fact, in my earlier role as a Regional Manager, I was surprised, one day, that the security guard, Mr. Mishraji came with a mosquito repellent purchased out of his own funds, because he saw mosquitoes were entering the store when ever the door opened. And he suggested that we use this to control mosquitoes. All we had done, was to include the Security Guards as part of the morning meetings so that they knew the store operations, targets and challenges...
Incentive scheme ?
An incentive scheme which is a share of the theft / pilferage detected will make them feel a part of the store, apart from the including them in a theft preventiion program . Try it, you have nothing to lose Right ?
Share your insights !
Shivaram
www.retailgurukul.com
Facebook, Twitter, Linked in RetailGurukul.
Ph. 90360 365 24.
Pl forward to any of your business friends in the retail industry...
But as the number of modern retail stores increases across the country, the need to protect the merchandise and other valuables increases significantly. The owner is no longer running the day to day operations, which is left to a employee and his team.
Scenario :-
Unlike in the past, the complexity of the modern retail store, the huge sizes of 1000s of square feet, multiple floors. ( any Relaince or a More Hyper mart ), the chances of theft and pilferage only increases.
The responsibility of detecting this is now a more complex operation as well. Apart from the now common CC TV which is centrally monitored, what is more important is the role of the Security Guards.
Challenges:-
The typical Security Guard in any retail store is often an outsourced resource, and most of them are too young, and not educated to really find a more paying job, even inside the same super market. At the other end are very old security guards, who cannot do any manual work,and hence, the only job they can get is that of a security guard.
A formality at most stores...
How to convert a formality into an asset :-
Frankly, none of the employees care about them. In fact, most employees dont even know the name of the security guard, probably because the guard changes almost every other day. The contract with the security agency is for so many guards and at the lowest rate per person...
Yet, the fact that theft, pilferage continuous and probably increased over a period is often "lost", mainly because they are not personally held accountable. See the wastage on the floor of any super market and you will understand the size of the problem...
Instead, if the Security Agency, the guards are all taken into confidence and made to be part of the store team, the commitment of these simple folk( often from far off villages) will surprise even the most hard nosed store manager.
In fact, in my earlier role as a Regional Manager, I was surprised, one day, that the security guard, Mr. Mishraji came with a mosquito repellent purchased out of his own funds, because he saw mosquitoes were entering the store when ever the door opened. And he suggested that we use this to control mosquitoes. All we had done, was to include the Security Guards as part of the morning meetings so that they knew the store operations, targets and challenges...
Incentive scheme ?
An incentive scheme which is a share of the theft / pilferage detected will make them feel a part of the store, apart from the including them in a theft preventiion program . Try it, you have nothing to lose Right ?
Share your insights !
Shivaram
www.retailgurukul.com
Facebook, Twitter, Linked in RetailGurukul.
Ph. 90360 365 24.
Pl forward to any of your business friends in the retail industry...
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