00:05
Shivaram
What do you think ? Who is right and who was wrong. What would you have done as a customer or as a Brand manager in such a situation. ?
Is the brand image spoilt because of a 23,000 Rs. one jean with all these articles ?
Or Is the brand correct in not refunding ? just because the customer came back after 30 days instead of 10 days as per company policy ?
I had a colleaque, Snigdha, who would always ask, when ever a decision was being made in the Corporate office, Was it policy or Purpose behind the decision that we were taking. We always thought the decision , we made "the purpose" more important, though, she would not always agree !!!!
Quote....
Wrong size jeans: Armani to pay Rs 23K
by Dev Borah
New Delhi:The Indian arm of leading global fashion house, Giorgio Armani, has been asked by a consumer forum here to refund the cost of a pair of jeans to a customer and pay Rs 10,000 as compensation for harassment for selling him the wrong size and then refusing to exchange the garment.
Giorgio Armani India Pvt Ltd, the joint venture of Italy based fashion label Giorgio Armani and DLF Retail Brands, was held guilty of unfair trade practice by the South West Consumer Disputes Redressal Forum for not showing the correct size of the jeans on its label.
"It stands proved that the tag attached to the jeans mentioned the size at the waist as 33 inches and as deposed by the complainant actually it was 37 inches and hence it could not fit his size. Counsel for the OP (Giorgio Armani) failed to satisfy us that the measurements as shown on the label tally with the size of the jeans.
"Thus it is proved that the measurements mentioned on the label of the jeans are falsely stated which is tantamount to unfair trade practice," it said.
The bench presided by Narendra Kumar directed the fashion house to also pay Rs 10,000 as compensation for harassment and Rs 3,000 as cost of litigation.
The order of the forum came on the plea of East Azad Nagar resident Manjeet Singh who had alleged that he had bought a pair of jeans from a showroom of Giorgio Armani here, which turned out to be of a bigger size than what was mentioned on
the label, but the fashion house had refused to exchange it.
Giorgio Armani in its defence had contended that the jeans was brought for exchange more than a month after its purchase and they only replace garments within 10 days of sale.
It had also said Singh had stretched the jeans after wearing it for more than a month.
The forum rejected the contentions saying the fashion house cannot escape from its liability for "not representing their goods truly".
Dev Borah | May 23, 2012 at 4:59 pm | Tags: Business News, Consumer Disputes Redressal Forum, consumer forum, DLF Retail Brands, Giorgio Armani India Pvt Ltd, Indian Retail, Indian Retail News, Retail News & Analysis | Categories: Retail News & Analysis | URL: http://wp.me/p2hw2z-sz
Is the brand image spoilt because of a 23,000 Rs. one jean with all these articles ?
Or Is the brand correct in not refunding ? just because the customer came back after 30 days instead of 10 days as per company policy ?
I had a colleaque, Snigdha, who would always ask, when ever a decision was being made in the Corporate office, Was it policy or Purpose behind the decision that we were taking. We always thought the decision , we made "the purpose" more important, though, she would not always agree !!!!
Quote....
Wrong size jeans: Armani to pay Rs 23K
by Dev Borah
New Delhi:The Indian arm of leading global fashion house, Giorgio Armani, has been asked by a consumer forum here to refund the cost of a pair of jeans to a customer and pay Rs 10,000 as compensation for harassment for selling him the wrong size and then refusing to exchange the garment.
Giorgio Armani India Pvt Ltd, the joint venture of Italy based fashion label Giorgio Armani and DLF Retail Brands, was held guilty of unfair trade practice by the South West Consumer Disputes Redressal Forum for not showing the correct size of the jeans on its label.
"It stands proved that the tag attached to the jeans mentioned the size at the waist as 33 inches and as deposed by the complainant actually it was 37 inches and hence it could not fit his size. Counsel for the OP (Giorgio Armani) failed to satisfy us that the measurements as shown on the label tally with the size of the jeans.
"Thus it is proved that the measurements mentioned on the label of the jeans are falsely stated which is tantamount to unfair trade practice," it said.
The bench presided by Narendra Kumar directed the fashion house to also pay Rs 10,000 as compensation for harassment and Rs 3,000 as cost of litigation.
The order of the forum came on the plea of East Azad Nagar resident Manjeet Singh who had alleged that he had bought a pair of jeans from a showroom of Giorgio Armani here, which turned out to be of a bigger size than what was mentioned on
the label, but the fashion house had refused to exchange it.
Giorgio Armani in its defence had contended that the jeans was brought for exchange more than a month after its purchase and they only replace garments within 10 days of sale.
It had also said Singh had stretched the jeans after wearing it for more than a month.
The forum rejected the contentions saying the fashion house cannot escape from its liability for "not representing their goods truly".
Dev Borah | May 23, 2012 at 4:59 pm | Tags: Business News, Consumer Disputes Redressal Forum, consumer forum, DLF Retail Brands, Giorgio Armani India Pvt Ltd, Indian Retail, Indian Retail News, Retail News & Analysis | Categories: Retail News & Analysis | URL: http://wp.me/p2hw2z-sz
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