Monday 14 May 2012

Necessity is the mother of innovation...

Retail is really "mundane" business. A retailer needs to do the same thing again and again, to gain "operational efficiencies" and make profit.

It is like driving a bike again and again, after some time, you begin to do it like you are breathing, without giving it too much thought.

Unless, you decide, bike riding has to be better than riding in a hot sun ! And look at what this guy has done to his riding !



Let us look at one of the most "mundane" activities a retailer does on a daily basis, and after some thought, does not even bother to do himself. !

Initially, when the store opened, the retailer would have opened the lock of the store himself,with all the pride. Ex. A store ribbon cutting ceremony for example is a symbolic "lock opening". 

After a few months or an year, the lock opening is now a necessary mundane activity to be done and completed as soon as possible to get the store open for business.  or .....

Every retail employee would like to be a owner of his own business some day and opening a "lock" of the store can be a simple motivational reward for a job well done ! He, the Chief Guest of the day, can be made to"open " the lock of the store .


Learnings :-
To convert a "mundane" activity into a "motivational" activity is what make a Good Store Manager into a "Star Store Manager".

Share what did you "innovate" in  your store today ?


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1 comments:

Anonymous said...

Its actor vijay's pic ( tamil nadu ) ;)

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