22:55
Shivaram
Who has the time ? – Every body’s confession ?
The popular story, as given in the picture is very descriptive
of the life of many of us and certainly
of many owner - retailers.
We believe that we have so many things to do at the store,
that we have no time, to go out and learn new things. Additionally, most of
these seminars are full day or even 2 or 3 day events in Mumbai or Bangalore,
it takes away another full day for travelling to and fro.
Besides, what is it there to learn, when we have been doing
this business for 10,, 20 or even 30 years?
Learnings :-
Recently, I did attended a seminar . It really opened my
eyes to the many things are being introduced in the industry for problems that
are plaguing us for many years now.
Problem : One of the biggest problems that retailers are
facing is the understanding of what sells and what does not sell and why ? Answer
:- There are Business Analytics solutions
Problem :- What is the future likely to hold ? Solution :- No
need to do detailed regressive analysis of BIG DATA. Predictive analysis takes
small amounts of data and converts into potential trends.
Problem :- .Customer’s today know more about the product ,
than the Retail Staff, simply because , for the Retail Staff it is a job, while
the customer is spending his hard earned money. Solution:- New solutions to
keep the RSA updated on the “fly” with new content being downloaded from the
net and a hand held to show to the customer.
Problem :- . Don’t know how to sell things on the net, except
that you have products ? There is a company, which will do all the “dirty work’
about photography, content writing, putting up the product on websites and all
you do is down load orders and replenish the stocks.
But the biggest revelation, ( even though we might know
earlier) is the customer is checking out on physical stores and actually
shopping on the net . And how physical
retailers have begun to fight back at this “showrooming” phenomenon.
Check out more on such ideas on New Age Retailing at this
daily blog :-
Join us on Twitter, FB, Linkedin @RetailGurukul
Vote for us on http://www.WagonRSmartIdeas.com
contest.
Call us on 0 90360 36524 and win prizes for accepted
solutions!
Posted in: 
0 comments:
Post a Comment