Sunday 18 November 2012

Converting a walk-in to a sale through a proper welcome and query


Scenario:- A large department store of with rows and rows of ready to wear women apparel of jeans, kurtis etc..

Priya, a smartly dressed young women is walking into the area…

Lakshmi, a CCA at the department is folding and stocking the stocks, when she notices the customer walking in..

As per the training, she walks towards the customer and asks “Madam, how may I help you..”?

Priya has just walked in and she is still getting a feel of the place and says, “just looking”.

Then, Priya is left to shop for herself and Lakshmi will wait for to ask for any help.  Priya, then walks through and not having seen any thing in particular, go out of the department.

If only the training had been changed to the following :-

Lakshmi waits for Priya to start looking and then offers help, then she might have asked  a few questions and responded to them. The chances of a conversion would have been better.

What are your experiences in handling customers like Priya ? Share it with us at RetailGurukul@gmail.com

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