23:07
Shivaram
The Divine light of Diwali spread happiness n prosperity 2 U
& ur family.
Did you recognise who sent this greeting ? Neither did I.
He would have thought it was a good thing to have wished me,
but since I did not recognise his number, and it is not polite to ask him who
is the sender, I just deleted the message !
About 10 % of the Diwali Greetings that I received this
season had no name at all. With
increasing use of mobile numbers by every one, it is virtually impossible nor
is it needed to store the mobile number of every person you meet.
And considering that I did not store his number in this case,
and he paid about Rs. 1.50 on an average during this season to send out, I
presume he must have lost about Rs. 45 if even 30 such messages were lost on
its recipient.
Similarly, there is a saying in marketing, 50 % of all
advertising is a waste of money, except that we don’t know which 50 %. But
when you send an SMS, it is like direct marketing, and it is entirely possible to reach the
target audience with the correct message and identity of the sender.
Those of us who will send out the next bulk SMS ( possibly
during Christmas and New Year, might do well to remember to add the complete
identity.
Having said that, belated Happy Diwali.
Shivaram/ Founder/ RetailGurukul.com
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