Why are National Brands lagging in the online world ?

Positive. .... The customers are changing, and many customers do a lot of "window shopping, web browsing" even for going out for a casual dinner in their T shirts and half pants  and chappals ! They read reviews, visit websites, get feedback from their friends both online and off line. Positive.. At the other end, are Brands  working to meet the customer in the physical world with newer and bigger stores in new markets, new towns and in new malls! But that has not been enough. They are investing more and more in inventory, bigger and bigger marketing budgets and staff who hardly understand this new age educated customer... Negative..... Just check how many brands have their own "websites, mobile websites, official twitter and...

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Mobile Apps for Training

If any business is not building a mobile application, they are not doing the right thing. People are addicted to their mobile phones. Mobile apps are going to  be a big thing and no company can ignore that.  Eric Schmidt, Chairman, Google, recently in India Companies, big and small are forever promoting their business through newspapers, TV ads and everything else in between. With competition doing more or less the same, the companies are adding more money to their marketing budgets, more money to their inventories . Yet, Let us come straight to the point. Customer Service is uniformly a big challenge to deliver across the country, whether it is a big hotel or a small Coffee Shop. Like a Optical Store owner told me today, the...

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